NEW YORK — For the week of the broadcast network upfront presentations, Bolt Media hopes this stat delivers a bullet to TV: Only one in four 12- to 34-year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox. Teens may not be able to name the big four, but they know MTV, Cartoon Network and Comedy Central. Teens may not be able to name the big four, but they know MTV, Cartoon Network and Comedy Central. The finding comes via an online poll conducted by Bolt Media, a 10-year-old Web site that six weeks ago relaunched itself as a place for users to upload videos and photos. About 400 members responded to the questions, including one that asked how respondents spent their free time. The top networks The most popular activity? That would be surfing the Internet, which 84% said they did during their idle periods. Hanging out with friends came in second at 76%, watching movies third at 71% and TV viewing fourth at 69%. The five most-watched TV networks were Fox, Comedy Central, ABC, MTV and Cartoon Network. ‘There’s a massive movement going on in people under 30 and […]
Wednesday, May 17th, 2006
Study: Only One in Four Teens Can Name Broadcast Networks
Author: ABBEY KLAASSEN
Source: Advertising Age
Publication Date: 15-May-06
Link: Study: Only One in Four Teens Can Name Broadcast Networks
Source: Advertising Age
Publication Date: 15-May-06
Link: Study: Only One in Four Teens Can Name Broadcast Networks
Stephan: