One of the hottest food marketing trends these days involves adding live bacteria to dairy products as a way to boost health. A lawsuit challenges the health claims of Activia,a probiotic yogurt.Dannon claims Activia can help regulate your digestive system. Now lawyers have filed a class-action lawsuit against yogurt maker Dannon, one of the biggest sellers of ‘probiotic’ yogurts, saying the claims of a health benefit dupe consumers. The company’s Activia and DanActive line of yogurt products contain live bacteria and claim to help regulate digestion and boost the immune system. The suit, filed in United States District Court in California, seeks redress for consumers who purchased the yogurt products based on what it says are ‘bogus claims.” ‘Deceptive advertising has enabled Dannon to sell hundreds of millions of dollars worth of ordinary yogurt at inflated prices to responsible, health- conscious consumers,’ said Los Angeles attorney Timothy G. Blood, of the firm Coughlin Stoia Geller Rudman & Robbins. In response, Dannon issued a statement saying it ‘stands by the claims of its products and the clinical studies which support them.” ‘All of Dannon’s claims for Activia and DanActive are completely supported by peer-reviewed science and […]