Young Americans just aren’t watching TV like they used to. Put another way, the older you get, the more you watch, according to a report due out today from Deloitte indicating that ‘Millennials,’ the generation of 14- to 25-year-olds, watches just 10.5 hours of TV a week. That compares to 15.1 hours for those belonging to Generation X (ages 26-42), 19.2 hours for Baby Boomers (43-61) and 21.5 hours for Matures (62-75). Lest one assume Millennials are shunning broadcast and cable in favor of watching DVDs on their TV screens — they’re not. They spend less time watching DVDs of movies and TV shows on television sets, 4.8 hours a week, than do Gen Xers. They are, though, spending more time watching DVDs on a computer — 1.9 hours a week — than any other age group. But while Millennials are watching the least amount of TV, they are spending the most time with media in general, making that up with video games, music and the Internet. Just don’t expect them to spend too much time worrying about such things as news and current events, according to the Deloitte study dubbed ‘The State of […]
Saturday, December 20th, 2008
Study: Young People Watch Less TV
Author: PAUL BOND
Source: THR.com
Publication Date: Dec 17, 2008, 08:44 PM ET
Link: Study: Young People Watch Less TV
Source: THR.com
Publication Date: Dec 17, 2008, 08:44 PM ET
Link: Study: Young People Watch Less TV
Stephan: