WASHINGTON – The White House, led by Michelle Obama, announced a sweeping initiative on Tuesday aimed at revamping the way American children eat and play – reshaping school lunches, playgrounds and even medical checkups – with the goal of eliminating childhood obesity within a generation. The ‘Let’s Move’ campaign, nearly a year in the making, is Mrs. Obama’s official debut in a high-profile policy role, and she has already lined up an array of partners in government, medicine, science, business, education and athletics who are pledging to work together to get children off their couches and consuming fresher, healthier food. The three major suppliers of school lunches – Sodexo, Chartwells Schools Dining Services and Aramark – pledged Tuesday to reduce the amount of fat, sugar and salt in their meals over the next five years. Beverage makers promised more consumer-friendly labeling on all cans, bottles, and vending and fountain machines within two years. The American Academy of Pediatrics called on doctors to measure body mass index, an indicator of obesity, in children. Professional athletes from 12 leagues, including football and baseball, have volunteered to promote the message of ’60 Minutes of Play a Day’ through public service […]