IN 1953 the leaders of America’s big tobacco companies met John Hill, founder of a public-relations company, Hill and Knowlton, to talk about worrying new scientific research linking their products to cancer: worrying, that is, in that it might hurt sales. Hill stressed that a key part of their response had to be making sure that the public was informed of scientific doubts about the validity of the research. The tobacco industry took his advice to heart, even when its own in-house scientists were confirming what the public-health researchers had found out.
In this powerful book, Naomi Oreskes and Eric Conway, two historians of science, show how big tobacco’s disreputable and self-serving tactics were adapted for later use in a number of debates about the environment. Their story takes in nuclear winter, missile defence, acid rain and the ozone layer. In all these debates a relatively small cadre of right-wing scientists, some of them eminent, worked through organisations sometimes created specially for the purpose to take on a scientific establishment that they perceived to be dangerously unsympathetic to the interests of capital and national security.
By the time the makers of cigarettes were fighting against legislation on secondary smoking and the makers […]