San Francisco, California (CNN) — San Francisco city officials are readying to ban most of McDonald’s Happy Meals in current form because they offer toys to entice kids to buy meals not meeting nutritional criteria.
Under a proposal given preliminary approval this week, McDonald’s and other restaurants would have until December 2011 to improve their meals’ nutrition with fruits and vegetables — if the chains want to keep offering Captain America figurines or toys tied with latest films.
The proposed ordinance is part of a ‘food justice movement’ and is designed to address how about 50 of the city’s restaurants use giveaway toys to sell fast food whose nutritional content is being challenged by the city.
Officials said they hope their measure, the first of its kind for a large city, would encourage similar standards across the country. The San Francisco proposal was modeled after a similar law for unincorporated Santa Clara County, California,
San Francisco Supervisor Eric Mar, who initiated the proposal, said the ordinance would be ‘a tremendous victory’ in fighting childhood obesity. His fifth-grade daughter is in the 6-to-11 age group in which rates of obesity have quadrupled the past 30 years — coinciding with the life span of the Happy […]