The controversial pesticide atrazine, found in U.S. drinking water and linked to cancers, birth defects and low fertility, is on the big screen this weekend. And Syngenta, largest pesticide corporation in the world and maker of atrazine, is fighting with fire.
The chemical giant’s PR machine is in high gear, downplaying the risks of atrazine exposure and even claiming that its gender-bending chemical can save the day. Greenwashing at its best.
Corporate spin machine
In response to last week’s release of the film Last Call at the Oasis, Syngenta’s PR firm Jayne Thompson and Associates launched a new website, ‘Saving the Oasis.