CFO Magazine would seem an unlikely source of cheerleading for more inclusion of complementary and integrative medicine practices and providers into U.S. health care delivery. Yet the magazine that targets chief financial officers (CFOs) of Fortune 500 firms has been shaking those pom poms in recent months.

There is a smart economic alignment that connects these stakeholders at the economic hip. They may even be a perfect marriage, as one writer recently put it.

An October CFO Playbook on Health Care Cost Management webinar featured the medical doctor who chairs the most significant lobbying group for integrative health care, the Integrative Healthcare Policy Consortium. The presentation from Leonard Wisneski, M.D., was assertively titled ‘Integrative Medicine: The Future of Health Care Delivery.’ Wisneski, a former medical officer for a large employer, urged extensive piloting of integrative approaches for their cost-saving possibilities.

Later that month, CFO featured an expansive alternative medicine benefit program offered by the $13 billion global manufacturer Parker Hannifin. The article led with a similarly assertive title — though this time as a question: ‘A Solution to Our Country’s Big Health Care Problem?’ Parker Hannifin’s CEO Don Washkewicz is confident the answer is yes: ‘[The program is in its] early days, but […]