The #1 Children’s Vitamin Brand in the US contains ingredients that most parents would never intentionally expose their children to, so why aren’t more opting for healthier alternatives?

Kids vitamins are supposed to be healthy, right? Well then, what’s going on with Flintstones Vitamins, which proudly claims to be ‘Pediatricians’ #1 Choice”? Produced by the global pharmaceutical corporation Bayer, this wildly successful brand features a shocking list of unhealthy ingredients, including:

Aspartame
Cupric Oxide
Coal tar artificial coloring agents (FD&C Blue #2, Red #40, Yellow #6)
Zinc Oxide
Sorbitol
Ferrous Fumarate
Hydrogenated Oil (Soybean)
GMO Corn starch

On Bayer Health Science’s Flintstones product page designed for healthcare professionals they lead into the product description with the following tidbit of information:

82% of kids aren’t eating all of their veggies1. Without enough vegetables, kids may not be getting all of the nutrients they need.

References: 1. Lorson BA, Melgar-Quinonez HR, Taylor CA. Correlates of fruit and vegetable intakes in US children. J Am Diet Assoc. 2009;109(3):474-478.

The implication? That Flintstones vitamins somehow fill this nutritional void. But let’s look a little closer at some of these presumably healthy ingredients….

ASPARTAME

Aspartame is a synthetic combination of the amino acids aspartic acid and l-phenylalanine, and is known to convert […]