The Tom Steyer-funded outside group focused on climate change has found attacks on the Koch brothers to be effective in key races and with a swath of voters for whom economics are a main driver, according to a memo obtained by POLITICO.
The findings, laid out in a memo from Steyer adviser Chris Lehane to NextGen state teams, are synthesized from research in specific states by pollsters Anzalone Research, Benenson Strategy Group and Hart Research, and the data analytics firm Civis.
Democrats have repeatedly used the Koch brothers as a cudgel in ads in key races nationally this year, a strategy they argue is backed up by immense data.
The memo lays out how climate issues are playing out with certain voters, identifying a group NextGen calls ‘Super Shifters.”
‘The Super Shifters are primarily voters with children who earn an annual income of less than $100,000 and are profoundly unhappy with the gridlock in Washington,” Lehane writes in the memo. ‘These are voters that are […]