Know your neighbor, save the planet. That’s the key finding of a study that finds socializing with neighbors leads to more planet-friendly behaviors than spending time with friends or family.
The study, published by Environment and Behavior journal, finds that people who visit neighbors are more likely to “keep up with the Joneses” on green behaviors, including water and energy conservation, buying organic fruits and vegetables and driving less.
“These findings suggest that our neighbors play a unique and crucial role in getting people to act on climate change,” says study author Thomas Macias of the University of Vermont. “Surprisingly, green outcomes were higher with neighbors than family relatives or close friends.” (emphasis added)
Researchers blame the differences, in part, on the overwhelming similarity of loved ones due to shared cultural and socio-economic upbringings. “This similarity provides emotional […]