Mike Huckabee’s official entrance into the Republican race for president this week underscores the importance of a particular segment of the Republican population — highly religious Protestant voters. Often called evangelicals, this segment is clearly the key target for Huckabee’s campaign. Huckabee attended Southwestern Baptist Theological Seminary in Fort Worth, Texas, is a former Baptist minister, and as was the case in 2008, he clearly perceives this religious background to be a particular strength. Huckabee is not the only one vying for the affection of the highly religious Protestant segment, of course. Ted Cruz made his announcement in front of the student body at the evangelical Liberty University in Virginia. Jeb Bush will be making his own trek to Liberty University as the commencement speaker on May 9. Potential presidential candidate Scott Walker has been emphasizing his religious upbringing in Plainfield, Iowa, as the son of a Baptist preacher.

The term “evangelical” is a loose one, and there are a number of different ways to define it, including simply asking respondents if they are “evangelical.” For the purposes of this analysis, I’m looking at Republicans and independents who lean Republican who identify their denomination as Protestant or some other non-Catholic, […]

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