General Mills flew the white flag of surrender alongside a GMO label, as the company announced Friday it would place labels on its products containing genetically modified organisms (GMOs).

This makes General Mills the second major food company this year to acquiesce to GMO labels and comes after the Senate failed on Wednesday to strike a compromise and override individual state laws. In January, Campbell’s Soup announced a decision to break from the food industry line and support labels, saying that although they believe GMOs are safe, the patchy labeling requirements will confuse grocery shoppers.

“Although we believe that consumers have the right to know what’s in their food, we also believe that a state-by-state piecemeal approach is incomplete, impractical and costly to implement for food makers,” Campbell’s Soup wrote at the time. “More importantly, it’s confusing to consumers.”

Statements by both companies reveal frustration with the federal government’s inability to resolve the issue, which has taken on new urgency because Vermont’s law requiring […]