The National Park Service (NPS) is proposing a relaxation on rules governing corporate partnerships in a move that could see parks increasingly commercialized and dependent on the whims of private donors.
Some park superintendents will be asked to help raise up to $5 million in individual gifts, according to the NPS proposal.
In return, the service will allow the use of park names and imagery in corporate advertising campaigns. NPS will also allow the display of corporate logos in park infrastructure through “donor recognition.”
NPS leaders said the liberalization is needed to fund $11 billion in maintenance projects, with Congressional appropriations unreliable. From 2013-2015, the park service received on average about $2.5 billion annually from Congress.
Jeff Reinbold, NPS associate director for civic engagement, told The Washington Post that the policy “gives us new opportunities and new tools.”
The NPS has been criticized for its new take on philanthropy by some conservationists.
“We are concerned that influence peddling will soon become a major recreational activity in our national parks,” said Jeff Ruch, the executive director of […]