Gluten-free breads.
Credit: minoandriani/Getty /iStockphoto

In the UK, one in 10 people now avoid gluten, and they can increasingly choose from a wide array of food products to help them do so. Last year, the “free-from” market, with gluten-free as its anchor, showed a 27% rise in sales. Gluten-free bread, cakes and pasta have become a staple of supermarkets – in recent weeks, Warburtons launched a range of gluten-free wraps, including one made from beetroot, while Stella Artois launched a gluten-free beer, certified by Coeliac UK. In the lucrative cookbook sector, there are gluten-free offerings by everyone from Ella Woodward to Novak Djokovic, with the tennis star crediting the diet with turning his health around. He is not alone in believing a gluten-free diet is healthier: 15% of British households prefer not to put foods with gluten and wheat in their shopping basket, more than half of them on health grounds. Yet, […]