Norway isn’t just Tesla’s biggest market on a per capita basis. It’s also the company’s fourth biggest market by sales—though it’s home to only 5.5 million people.
Credit: FREDRIK BJERKNES

If you’re used to road tripping in America, where two-thirds of all new vehicles sold are hulking, gasoline-powered SUVs or pickups, the streets of Norway are like a vehicular Bizarro World. Not because they’re dominated by Nordic brands, the Volvos and Saabs of past and present. Or because they’re lined with tiny Smarts and VW Up!s, squeezed into parking spaces smaller than some American humans. They’re strange because Norway has the world’s highest purchase rates of electric vehicles.

In the land of the Norwegians, battery-powered rides are so ubiquitous, it is as if you’ve traveled 10 or 20 years into our transportation future. Jaguar I-PacesAudi E-tron SUVs, VW E-Golfs, Hyundai Konas, and other vehicles rarely spotted in the States stream down highways and side streets en masse, like Ford F-150s and Toyota RAV4s do here.

The Land of the Midnight Sun, though, isn’t content to just have its […]

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