Pleasure at the table, pleasure in life. Credit: Natasha Mileshina, CC BY-NC

One of the most common New Year’s resolutions people make is to lose weight by dieting. The idea is that restricting the pleasures of tasty foods will lead to greater fitness and a finer physique. But if these rewards are so valuable, why is it so hard for us to stick to our resolution? Maybe the problem is that when we try to lose weight, we also lose the pleasure of eating.

What if we could have it all? Keep the pleasure and stick to our resolution? In the US, we tend to compartmentalize pleasure, separating it from our daily chores and relegating it to special times. We have happy hours, not happy days. We have guilty pleasures, as if enjoying chocolate or a favorite movie is a moral failing.

In France, pleasure, or “plaisir,” is not a dirty word. It’s not considered hedonistic to pursue pleasure. Perhaps a better translation of the word is “enjoyment” or even “delight.” Pleasure, in fact, takes the weight of a moral value, because according […]

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