Divorce has become a major life milestone replete with specialized parties, large support networks and a whole industry ready to capitalize on the big change — just like weddings.

Why it matters: Cultural attitudes toward ending a marriage have become far less negative, and in the process divorce has gotten more commodified, from services marking the transition to digital culture that lightens the mood.

State of play: Companies like Evite and Paperless Post offer templates for hosts. (One reads: “I’m better off bein’ with my besties! IN MY DIVORCE ERA.”)

• Evite saw a record number of divorce-related invitations last year, according to the company’s senior marketing director, Olivia Pollock. They’re up 22% since 2019, though they remain a small share of overall Evite events.
• Fresh Starts Registry has generated buzz for recasting divorce as an occasion for support. With a split comes a list of new needed household items — or a desire to ditch the old ones.
• U.S. nightclub chain Howl at the Moon has also seen reservations for […]