The Christian right has long understood that in order to get the power they desire, they need to portray themselves as a group that is working for a majority. Sometimes they claim to speak for a majority of Americans and sometimes just for the majority of Christians, but either way, they understand that positioning themselves as spokespeople for a majority is an excellent way to push forward their agenda, even when that agenda is absolutely against what the majority actually wants. More than any other group in America, the Christian right knows that you can shove through a massively unpopular policy by appealing to people’s sense of identity and solidarity. Indeed, you can often get people to support you who would be utterly repulsed by your actual agenda.

How do they do it? They understand better than anyone how, in politics, identity trumps grittier concerns like actual policies. Labels like ‘conservative” or ‘Christian” create intra-group loyalty that allows the radicals within a group to push their agenda knowing that while the majority in their group may disagree with them, they won’t fight too hard because they don’t want to be accused of not being Christian or conservative enough.

Understanding how identity often […]