Stephan:   Back in the 70s some friends of mine in Colorado, who liked to spend time in the state's wild places, created a company called Celestial Seasonings Tea Company.  One of the women created the whimsical drawings that became the company's visual identity. They sold the company to General Mills, for many millions, but no one who bought the tea would know that. I never forgot watching that process, and recognizing it as an early example of a trend I realized would only grow: the purchase of small organic, almost folk corporations, by the big players in the industrial food industry. It was obvious that it would correlate with the growth of status of the organic category. And that is exactly what has happened. This story lays it out. I know many think this is a bad thing, but I don't see that as necessarily so. It is possible we are seeing the beginning of a positive trend. The transformation of the food industry into an organic ecologically sensitive business model. The key to how it goes is, as always, going to be individual quotidian choices. Do we demand of food purveyors small or large that the food produce wellness, which among other things means organic and with ecological sensitivity.  That's what gave organic is status in the first place. It is up to us.