Forget what you know about veggie burgers. Impossible Foods is one of two companies creating plant-based burgers that look, taste and bleed like real meat.

Six years ago, Dr. Pat Brown and a team of researchers set out on a culinary Mission: Impossible. Their goal was to create an “uncompromisingly delicious” meat from plant-based materials. Last year, they debuted their Impossible Burger, which looks, tastes and bleeds like meat. In March, Impossible Foods announced its first partnership with a chain restaurant, Bareburger.

Bruce Friedrich, executive director of the Good Food Institute, a nonprofit that promotes sustainable foods, says Impossible Foods is one of two companies creating plant-based burgers that taste like meat. While veggie burgers have been around for decades, these sustainable food companies want to create meatless burgers that compete in the meat world, he explains. “What Beyond Meat and Impossible Foods did was say, ‘Look, meat is made up of lipids and amino acids and […]