Hydrogen may well be the new gasoline. But where’s the nearest ‘gas’ station where you can pull up and refuel your energy-efficient vehicle? Will hydrogen stations be strategically convenient-located on street corners and travel-stop locations around the globe? What marketing development obstacles need to be overcome if hydrogen vehicles are ever to penetrate the transportation system and gain widespread acceptance? According to an article by James Winebrake and Patrick Meyer in Technovation: The International Journal of Technological Innovation, Entrepreneurship and Technology Management, there are a number of barriers to overcome before the hydrogen-fuel infrastructure becomes efficient, affordable and publicly accepted. However, both agree the 100-year reign of petroleum as the dominant transportation fuel is coming to an end-due to mounting prices, scarcity, and a need to reduce environmentally degrading emissions. Winebrake, professor and chair of the Department of Science, Technology and Society/Public Policy at Rochester Institute of Technology, and Meyer, an RIT alumnus and a doctoral candidate at the Center for Energy and Environmental Policy at the University of Delaware, believe the use of hydrogen technology in transportation systems bears a direct relationship to the ‘chicken and egg’ phenomenon. ‘Consumers will not purchase hydrogen […]