In a secretly recorded video captured by Al Jazeera, executives for the National Rifle Association (NRA) can be seen coaching members of the anti-immigration One Nation party of Australia how to attack gun control activists following shootings.

In the video, which can be seen below, media inquiries about gun control persist, NRA communications official, Lars Dalseide, advised members of the group to “shame them to the whole idea,” when fighting back against anyone advocating for sensible gun laws.

“If your policy, isn’t good enough to stand on itself, how dare you use their deaths to push that forward? How dare you stand on the graves of those children to put forward your political agenda?” the activsists are advised.

Another NRA employee, Catherine Mortensen, also offered advice on how to handle media inquiries after a mass shooting by simply stating “Ignore them.”