Electric Mini Cooper

The first all-electric MINI — based on the BMW i3 — will go on sale in 2020. Gearing up for the marketing campaign that will accompany the launch of that car in the US, MINI decided to ask Americans what their expectations are for an electric car. It commissioned a survey conducted by Engine International for that.

“It is important for us as a brand to understand how consumers want to use their electric vehicles, and what they know and don’t know about them, as we move closer to the launch of the MINI Cooper S E electric vehicle in the US,” said Andrew Cutler, Head of Corporate Communications, MINI USA, according to an Associated Press report. “The more intelligence we gather, the more we can educate consumers about the many benefits of electric mobility and what MINI has to offer in the new MINI Cooper S E electric vehicle coming in early 2020.”

The survey asked a number of questions of 1,004 Americans 18 years or older — half men and […]