CNN posted national polls on the presidential race, taken between 10/16/20 and 11/1/20. Screenshot, CNNCC BY

Election polling is facing yet another reckoning following its uneven-at-best performance in this year’s voting.

Although the outcome in the 2020 presidential race remained uncertain the next day, it was evident that polls collectively faltered, overall, in providing Americans with clear indications as to how the election would turn out.

And that misstep promises to resonate through the field of survey research, which was battered four years ago when Donald Trump carried states such as Wisconsin, Michigan and Pennsylvania, where polls indicated he had almost no chance of winning. Prominent, poll-based statistical forecasts also went off-target in 2016.

Those failings deepened the embarrassment for a field that has suffered through – but has survived – a variety of lapses and surprises since the mid-1930s. Many of those flubs and failings are described in my latest book, “Lost in a Gallup: Polling Failure in U.S. Presidential Elections.”

Criticism was intense in some quarters Wednesday. Politico’s widely followed “Playbook” newsletter was notably scathing. “The polling industry is a wreck,” it declared, […]

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