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Wednesday, September 7th, 2022

Arms Makers Have Embraced the Youth Market as Gun Ownership in the US Declines

Author:     Jonathan Ng
Source:     truthout
Publication Date:     September 6, 2022
 Link: Arms Makers Have Embraced the Youth Market as Gun Ownership in the US Declines
Stephan:   As of today, in the United States, 30,418 men, women, and children have died from gunfire. And now, the death merchants who make these weapons are specifically targeting children to increase their profits as this article describes. No other country in the world, not in an active war, has that kind of statistic. And the numbers get worse year by year.
A child inspects an assault rifle during the NRA Annual Meetings and Exhibits at the George R. Brown Convention Center in Houston, Texas
Credit: Justin Sullivan / Getty

In August, authorities in Hondo, Texas, revoked a permit for an NRA-affiliated group to hold its fundraiser on city property. The event featured a raffle for an AR-15, the same assault rifle that slaughtered 21 people in nearby Uvalde last May. At a city council meeting, families of the victims read the names of the slain, cradled their portraits, and denounced the arms lobby’s audacity. “It is a slap in the face to all of Uvalde,” explained Jazmin Cazares, who lost a sister in the massacre.

As gun ownership in the U.S. declines, arms makers have embraced the youth market to avoid industry contraction. Trade magazines such as Junior Shooters openly market rifles to children. And a recent lawsuit revealed that Remington sales tactics target minors.

The confrontation between Uvalde families and the NRA highlights the polarizing strategy and political heft of arms makers. Yet it also reveals their irreducibly […]

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