Clean Creatives, the campaign for public relations and advertising professionals who want to stop fueling the climate crisis, on Thursday announced a major milestone: 500 agencies worldwide have “committed to refusing work with fossil fuel polluters.”
Launched in late 2020, Clean Creatives seeks to raise awareness of the harmful greenwashing strategies used by fossil fuel companies and the advertising and PR agencies they hire.
“The advertising industry is changing, and these agencies are at the forefront of a historic shift away from polluting clients. They are showing that you can grow a powerful creative business without relying on fossil fuel clients,” Clean Creatives executive directorDuncan Meisel said in a statement.
“The question for executives at other agencies is simple: Do you want to be a leader in this transition, or will you be left behind by it?” Meisel added. “Our industry’s brightest minds are ready to come together to address the climate crisis, and we hope […]