Rupert Murdoch’s reputation precedes him-but one thing he’s not well known for is his education reform advocacy. But that could soon change. Next month, Murdoch will make an unusual public appearance in San Francisco, delivering the keynote address at an education summit hosted by former Florida Gov. Jeb Bush, who has lately been crisscrossing the country promoting his own version of education reform.

The high-profile speech to a collection of conservative ed reformers, state legislators, and educators is just the latest step in Murdoch’s quiet march into the business of education, which has been somewhat eclipsed by the phone-hacking scandal besieging his media empire. (On Tuesday, word of Murdoch’s appearance at Bush’s conference came just hours after reports that News Corp. had agreed to pay more than $4 million to the family of a 13-year-old British murder victim, Milly Dowler, whose voicemail was hacked by reporters for Murdoch’s News of the World. ) But Murdoch has made it very clear that he views America’s public schools as a potential gold mine.

‘In every other part of life, someone who woke up after a 50-year nap would not recognize the world around him