At the Food and Nutrition Conference and Expo in Denver last fall, dietitians waited in line to climb a giant yellow General Mills cereal box and slide into a bowl of plushie Cheerios. Credit: Joanna Kulesza / The Washington Post / The Examination

Jaye Rochon struggled to lose weight for years. But she felt as if a burden had lifted when she discovered YouTube influencers advocating “health at every size” — urging her to stop dieting and start listening to her “mental hunger.”

She stopped avoiding favorite foods such as cupcakes and Nutella. “They made me feel like I was safe eating whatever the hell I wanted,” said Rochon, 51, a video editor in Wausau, Wisc. In two months, she regained 50 pounds. As her weight neared 300 pounds, she began to worry about her health.

The videos that Rochon encountered are part of the “anti-diet” movement, a social media juggernaut that began as an effort to combat weight stigma […]

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