In an industry beset by challenges, The Atlantic is a rare bright spot.
The 167-year-old magazine announced this week that it will expand, bucking the trend among fellow legacy newsrooms. The Laurene Powell Jobs-owned and Jeffrey Goldberg-led publication said it will increase its print magazine to 12 issues, returning to a monthly cadence for the first time since 2002.
The increase comes after The Atlantic announced earlier this year it had surpassed 1 million subscriptions and returned to profitability.
We caught up with Goldberg this week and discussed The Atlantic’s success, its partnership with OpenAI, the 2024 election, and more. Below is the Q&A, lightly edited for clarity.
Why do you think you have been successful in this difficult climate?
We work very hard to produce only highest-quality journalism. Sometimes, we don’t hit the mark, but not for lack of trying. Our operating theory is so simple. The only way to get people to pay for your product is to make a great product, something they can’t find […]